H.Brothers' Financial Strategy Case Analysis

In the enterprise strategic system,financial strategy is at the core position.However,people concern the book number instead of the value creation and the sustainable growth.Therefore,in order to guarantee the sustainable development of the enterprise,managers must formulate the overall development strategy which combinates financial sustainability and strategy,and reasonably plan the financial strategy,builting to last.Since China starts to reform and open up,the development of cultural industry gradually goes into the right track.In 2009,the state council issued "the cultural industry revitalization plan",the cultural industry was promoted to national strategic height."Much starker choices-and graver consequences-in planning” puts forward that the cultural industry will become the pillar industry of national economy in 2020.As an important part of cultural industry,the film and television industry developes rapidly,becoming a new growth point of national economy.The industry has small resource consumption and high added value,under the background of economic transformation and the consumption structure upgrading,the vigorous development of movie and TV cultural industry will become the trend of The Times.So this paper chose the film and television culture industry which is the new growth point of national economy,and research the industry's leading enterprise H.Brothers.Firstly,this paper summarizes the connotation,types,targets and concrete analysis methods of financial strategy to lay the theoretical foundation for the case study.Secondly,combining the basic situation of H.Brothers and strategic environment analysis,through financing strategy,investment strategy and profit allocation strategy specific research,the paper analyze the advantages and existing problems.Finally,the paper use the financial strategy matrix to put forward the specific choice of H.Brothers' financial strategy.The order and use of H.Brothers' financial strategy made a good demonstration for movie and TV cultural industry.Guided by the correct financial strategy,and supplemented by positive clever way of capital operation,the company continuously strengthens its sustainable development ability,and improves its risk control level,and always maintains absolute dominance,and the financial strategy choice can provide relevant experience and enlightenment for small and medium-sized enterprises of the same industry in development and growth period.All in all,only to take the right financial strategy,combined with the enterprise features,giving full play to the advantages of enterprises,through continuous review of the development direction of the future financial to strengthen financial competitiveness and support,the company can have a long-term,healthy and stable development.