The Narrative Research Of Video Website Homemade Play "House Of CARDS"

With the rapid development of Internet, video website is also growing up, and begined with a platform provider to the transformation of content producers. In 2008 video website homemade play was born. Now there’s a huge number of video website homemade play and several influential works. They have played a big role in setting up the website brand and improving the user viscosity. But we still have to see that domistic video website homemade dramas have a lot of problems, such as a vulgar content, connotation and the artistic level is low. And there’s too much parody, disclose someone’s secret, imitation and plagiarism. But the soul of the film and television works should be precisely its "content". The improving of "content" is the core of film and television works creation. Meanwhile, produced by the American video site Netflix, the video website homemade drama "House of CARDS" caused a sensation in the whole world. It becomed the most popular online series in more than forty countries and won many Golden Globes and Emmy Awards for two consecutive years. Including Barack Obama and Wang Qishan have admired it. These achievements show to us, it is not only a successful business model, but also has high artistic value. Its narrative art is very worthy of our study.So this paper mainly adopts literature research, comparative research. We first analyze American "House of CARDS" from the perspective of traditional narrative, and analyze from narrative pattern, narrative subject, narrative time, narrative space four research direction. The play’s director is David Fincher. By comparing his films in the past, we can explore the narrative strategy of "House of CARDS", and find the differences from them. And the traditional American TV set has a narrative mode to cooperate long term operation and single set operation. The writer found that to a certain extent this kind of narrative mode fit for network fragmentation and the characteristics of fast rhythm. It is well worth our homemade play video website to reference. And the writer analyzed the new narrative characteristics that the network platform gave to the "House of CARDS". It had some different features from film and television works. They were interaction, instantaneity, deconstruction, big data and individualism. Especially the use of big data in the play and the significance of the application are discussed in this paper. Netflix determined the important factors such as theme, director, actor by big data collection and analysis. Many scholars believed that this action will be a milestone in the development of film and television industry. Another narrative features in the “House of CARDS” was the leading man spoke to the camera directly.It was very rare in previous traditional media play. The " fourth wall " is pulled down. It made us feel like that the audience become the secret partner of the male leading role. It was the special effects that the personal and private network bring about.