A Study On The Phenomenon Of Reading Newspapers In Jiangzhe Region During The Period Of Late Qing And Early Republic Of China

The mass media is closely related to social change.On the one hand, it is the product of social development to a certain historical stage.On the other hand, it will actively promote the development of the society.However, if the mass media to really promote the development of the society,It is one of the key link is how the mass media and the public connection.Only by making the mass media become such a popular consumer products,will it be possible to make mass media play social thrust effect.Since the late qing dynasty,society is in the "Millennium unprecedented situation".Changing society needs a large amount of information,and information demand helped fuel the development of mass media,Newspapers as "import" of East meets Westis the rapid growth in such a situation.Especially during the period of the late Qing Dynasty and the republic of China,the social structure has undergone profound changes.The founder of the newspaper climax and Various newspapers emerge in an endless stream.As a result,how the newspaper linked to people, it is already a interesting question.In this paper, the reason for the phenomenon of the late Qing Dynasty and the republic of China read the newspaper to inspect areas of jiangzhe,Mainly based on the following consideration:The first is the reading behavior is newspapers and public connection must link. Through the reading newspapers, newspaper can really implement effect.The second is the jiangzhe region close to Shanghai that modern press center, it is affected by the radiation of the Shanghai and emulate consciousness, makes the mass media industry in this area is more mature than other areas,Therefore, the newspaper and the public associated have essential prerequisite.The third is the Jiangzhe area in the modern society with the economic base is relatively developed and profound cultural accumulation, it provides favorable conditions for the mass of thecongenital newspaper consumption, so associated newspapers and the public may also be more typical.Therefore, from this window of the late Qing Dynasty and the republic of China of jiangzhe society, it can more clearly show the mass media of newspapers is how to step by step into our daily life.On this basis, this paper discusses from the following four aspects:The first is to analyze various favorable conditions of jiangzhe society gave rise to the newspaper behavior, such as the rapid growth of the number of newspaper, profound cultural accumulation, changes in social information demand, traffic post release support factors.These have provided the possibility for the rise of the newspaper of the wind, trying to explain to the problem of "read the newspaper rise".The second is to analyze the major newspaper readers.Due to the communication symbols of the newspaper is text, and the officials, the traditional gentry, new students, businessmen, four main readership as investigation object, trying to explain the problem of "who read the newspapers".The third is to analyze the reading mode of readers. The purchase of individual reading, newspaper reading, library path, was the main way people can read the newspaper.Thus trying to explain the problem of how reading the newspapers.The fourth is to analyze the readers behavior which level have a positive impact on social development, and attempts to explain the problem of "newspaper effec".