Tianjin Style Drama Cricket Siye Production And Operation Management Research

The research object of this paper is the Operation management of the Cricket Siye.Thearticle is divided into three parts： The characteristics of the drama， Operation processmanagement and market management.The first part is analysis of the characteristics of the drama:the characteristics of the fineworks of art from the mass culture products and Tianjin style drama.The second part reveals TheCricket Siye the production management experience from two parts:the drama script creation andThe director of the play.The third part investigate The Cricket Siye market management fromfive parts:The theater system and distribution mechanism,marketing strategy and salesmodel,market positioning,capital operation and Analysis and Enlightenment of The Cricket Siyeoperation management.Research on operation and management of the play,You can clearly see the differentoperation management mode of theater and Drama after the market operation,and the ImmatureThe operation of the market.Then to analyse the problem of it’s Operation management andgetting two enlightenment:the fine works of art has market，and the reform of State-owned ArtTheater has just begun.Therefore,it has a strong practical significance.And using The spread ofmass culture theory to analyse the operation and management of Art,which is a beneficialattempt to the art of management theory.