The Research Of Influence On Moral Judgement By Unconscious Goal Pursuit And Emotion

When the stimulus cues in the environment activate the target which had establish a link relationship with your brain, people will do something to pursuit the target, however, they can’t realize this process. We called this the unconscious goal pursuit. On the basis of the subliminal priming is effective, the study analysis the influence of emotion on unconscious goal pursuit, and then to the moral judgment. Theoretically speaking, the study expands the research field of the mechanism of unconscious goal pursuit, and deepened the understanding of emotion to moral judgment. Practically speaking, it can be more effective to analysis the factors which affect unconscious goal pursuit and moral judgment, then it can put forward reasonable proposals to resolve the ethical issues.The study consists of three researches and four experiments. The first research discusses how the different condition of priming affect unconscious goal pursuit and moral judgment. It consist two experiments. The first experiment focused on the supraminal priming, the second experiment focused on the subliminal priming. According to the different stages of emotion appears, the second research and the third research have been studied. The second research explored how the unconscious goal pursuit affects moral judgment when the emotional words appear with goal priming words together. Then the third research pays attention to the stage when emotion appears after the unconscious goal pursuit.The result were:(1) Both supraminal priming and subliminal priming can effectively activate unconscious goal pursuit, participants tend to believe the behavior is more appropriate when the role choose to sacrifice a few to save the majority of people in the moral dilemma. (2) when the positive emotional words appear with goal priming words together, participants tend to believe the behavior is more appropriate when the role choose to sacrifice a few to save the majority of people in the moral dilemma. when the negative emotional words appear with goal priming words together, participants tend to believe the behavior is more improper when the role choose to sacrifice a few to save the majority of people in the moral dilemma. (3) when emotion appears after the unconscious goal pursuit, no matte it is positive or negative, participants always tend to believe the behavior is more appropriate when the role choose to sacrifice a few to save the majority of people in the moral dilemma. (4) Both positive emotions and negative emotions could encourage participants to believe the behavior is more appropriate when the role choose to sacrifice a few to save the majority of people in the moral dilemma.