| As the typical opera culture in Southern Fujian, Quanzhou Marionette Show is the only uninterrupted puppet form that has undergone thousand years of inheritance and development. From the beginning of 21st century, under the historical framework of the "Intangible Cultural Heritage" protection campaign, Quanzhou Marionette Show was designated as the national heritage and world heritage. Then it began to go out of Fujian and onto the world stage. It has gradually become the most frequent form of local opera in Quanzhou’s foreign exchange, and become a symbol of Chinese culture.This paper attempts to proceed from the perspective of communication studies, systematically collate and summarize the Millennium Development history of Quanzhou Marionette Show, and see through its spread function change and inner logic; The existing spread dilemma of Quanzhou Marionette Show will be analyzed through literature analysis method, field investigation method and compared analysis method. On the basis of the successful spread experience emerged from Taiwan Pili Puppet Drama, Quanzhou Marionette Show’s spread strategy in future will be explored deeply.This paper argues that:first of all, with the changes in the propagation environment and the communication context, Quanzhou Marionette Show underwent evolution constantly, and it will be bound to possess new function position to meet the social and human needs. Then, based on field visits and Harold Lasswell’s "5W" mode, Quanzhou Marionette Show now faces five aspects of problems, such as the embarrassing situation about heritage subject, the fragmentation of spread content, the lack of innovation, the single and decentralized mode of transmission, the shortage of audience, and the bidirectional interference of dissemination. Finally, based on Taiwan Pili Puppet Drama brand communication experience, Quanzhou Marionette Show should take the spreading prospects into consideration from three aspects:"People", "Thing", and "Medium". |
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