Type Characteristics Of The Chinese "Chick Flick" And Localization Strategy

In recent years, "chick flick" has become one of the most popular types of small and medium-budget films favored the mainland film market for a time the emergence of a large number of small and medium-cost "chick flick", showing the type of prosperity phenomenon. "Chick flick" as a type of film, a strong visual impact, romantic fantasy storyline make "chick flick" is more and more accepted and loved by the audience, "chick flick" research has become increasingly prominent issue. And unique ideology, cultural background, psychological demands of mainland China makes "chick flick" presents the type of local characteristics with Chinese characteristics.Overall framework of this paper consists of three parts, the first chapter focuses on the "chick flick" development context, describes the history and current situation of China "chick flick" and foreign "chick flick" in two ways. By understanding the Western cultural background, social background, etc. to analyze as a "chick flick" mature countries "chick flick" The emergence and development, in order to refine the development of which can be "chick flick" The significance of our country learn to play essence. The second chapter described the China Gate "chick flick" theme features and types of features. Through the "chick flick" The in-depth study, to find China "chick flick" uniqueness, strengths and weaknesses against China "chick flick", and develop their strengths, to make up for its shortcomings, the "chick flick" becoming mainland China a more mature type of movie. The third chapter is the necessity of China "chick flick" way out of the building and the future to find and explore the healthy development of China ’chick flick "achieve localization. By understanding the "chick flick" The Genre current development status in China, found detrimental to their development to make a few localization problem solving strategies, and to find a suitable road of "chick flick" survival and development in order to achieve localization "chick flick".Domestic critics for "chick flick" More studies are two aspects, one is the "chick" element of research, one is targeted to comment on a unit "chick flick" These comments lack of Chinese "chick the movie " The context of the study, there is no depth to start it, so I think that China " research chick flick, " there is still much to continue to tap the space.