The Rise Of The "Her Era" On The Screen:Domestic "Chick Flick" Research

With the growing young female consumer groups, the film market with a large number of meet the demand of this group of film type, chick flick under the background of this arises at the historic moment, chick flick as a kind of between love film, comedy movies, female type, first appeared in the United States Hollywood. Has now become a Hollywood mature film type. The Princess Diaries,Sex and the City, Legally Blonde is the masterpiece. For ordinary domestic audience,chick flick this concept is relatively unfamiliar. The success of The Sophie's Revenge testing the waters in 2009, will bring the import genre into the public view of China.Soon,the flourish of Go Lala Go,Love is not Blind,Finding Mr.Right,My Lucky Star,Girls and Tiny Times ushered in the domestic chick flick viewing boom, in a long time "feminity" short flim market set off a "pink storm",also represents the rise of the "her era" on the screen.Chinese chick flick to women, emotion, keywords, such as urban, fashion,comedy to cater to a younger audience, especially the accounts for the vast majority of movie goers female audience preferences. At the same time, due to its low cost and high return on the characteristics of the box office "dark horse" phenomenon,also favored by film creators and investors. Chinese chick flick become the most dynamic in the small and medium-sized cost film genre.Chinese chick flick stands for "Small pieces of shelves and large way" the creation of the mode and the " Giant Killing Style" industrial logic for domestic film creation provides the beneficial reference.This article designed to grasp the domestic chick flick from overall theme connotation, aesthetic characteristics, value and confusion, thus providing more goals for the future of the film creation clear reference. First of all, in this paper, the development of domestic chick flick made a brief overview. Obtains from the concept of chick flick back to domestic chick definition of the connotation, and from the angle of type analysis, summing up the basic types of domestic chick flick.Secondly, from the consumer culture, feminism, analyzes the generation of the domestic chick flick. Again, the domestic aesthetic characteristics of domestic chick flick.As a key part of this article, in combination with feminism, on the basis of the theory of narratology, type study, the domestic chick flick feminine traits,fashionable style and comedy expression for further interpretation. Finally, from the Angle of industrialization of film and female writing analysis the value of thedomestic chick flick meaning, exposed in the process of development and the type of problem such as immature and lack of thoughtful reflection.As a new kind of movie type, the current domestic chick flick is still in the initial stage. But with the influence of permeability and the film industry diversification trend of consumption culture, post feminism, it pays attention to the care of women, fashion and entertainment characteristics of growth, precise positioning of the audience, so it has a broad space for development. Believe that chick flick will bring more surprises to domestic films.