The Study On Communication Strategies Of The Network Homemade Video

With the advent of the Internet age, more and more people turn to travelling in the internet world, so that the number of online video users increased substantially, and Chinese online video market scale expands unceasingly; The number of video broadcast channels are increased; Some television stations carry out the implement independent broadcast strategic while TV royalties increasing; In addition,the habits of the people changes with the development of the society;blundering mood, "fragmentation" of leisure time and space and all situations that mentioned above are the reasons why the short and pithy, humorous, social hotspots closed network homemade video gradually replaces the place of the lengthy videos of TV, and becomes the first choice of people.2014 is defined as a network of homemade video "Year One". This year, network homemade development spurt with the large number and varying quality of network homemade filling in the internet. In order to cause people attention, a lot of vulgar video breaks the order of the network. Even so, there is still a part of the network homemade videos entertain people, while maintaining at least the moral line. <Never Expected> series which is called the "network first oratorio" is one of the few network homemade video star.Known as " the most popular network video" the second season of "Never Expected" is formally launched in July 1, 2014. Produced by Youku and Uni-Media the network homemade video broadcasted in August 6, 2013. When exposed the trailer has sparked heated debate, and it won over 300,000, hits at first day. It’s fast-paced and a little spoof of styles can be reflected from the trailer. While the first episode aired, click-through rate continued to soar, so that it attracted many new and old fans.Annoying ads in the "Never Expected" series can appear as the content, and turn to be popular through the "drama titles sponsorship + implant + tidbits strong pushed". AS the director says: "As long as your ads are interesting, the audiences will treat them as the content."This article attempts to take the communication strategies of <Never Expected> as an example to provide reference for the struggling homemade network video research network homemade video audience, content, form, transmission channels as transmission characteristic which is aimed to provide reference for the network homemade video which are still struggling at the low level, enhance the whole quality level of network homemade video and make a clear communication strategy, so as to construct the harmonious network environment.