Researches On City Slogan

Lots of city slogan emerged endlessly with the development of the urbanization. Researches done before on the city slogan has made some progress, but not sufficient enough. The attentions of the previous researches are mostly on the structure of the language for the existed barriers between the various disciplines. Researches which combine the text analysis and social practice of discourse analysis are limited and have great value to study.This paper tries to apply the theory of discourse analysis on city slogan construction this specific issues. The research object is the slogan of Shaanxi province which embodies the humanistic spirit of this city. Taking comprehensive method of discourse analysis as research method, this paper tries to give the corresponding opinions.At first, the author will give an explanation and definition about the research object and elaborate the development and characteristic of the research object. Secondly, the author will classify and analyze the structure characteristic discourse meaning and the social culture of city slogan. Finally, the author will state the significance of humanistic discourse to social development. Humanistic discourse is a kind of construction social behavior, and brings vitality and vigor into the society; it also has a positive effect on social development.