Reserch On Wuxi City Brand Imgge Design From The Perspective Of Image Narrative

At present,China is in the construction of the city brand image boom,and gradually more people began to focus on urban image personality shaping in the Western developed countries,as well as some Japanese cities in Japan and South Korea,has begun to taste the results of its construction,and began to enter the city brand development mature And maintenance stage,some of our cities have also joined the city brand image building team.Part of the city after years of development,has initially seen its effectiveness,Wuxi city brand building base has also taken a successful,but has not yet formed a certain brand influence,the reason is the brand theme is weak and weak lead to identification is not enough.Which can be used to analyze the successful cases,from the narrative and the combination of the concept of urban brands to learn from the experience of the city of Wuxi city brand image design process embodied in the method and strategy to explore the function.This paper chooses narrative as the starting point,combined with the theory of psychology,communication and other related theories.First of all,the narrative is divided into "narrative" and "story",to explore the narrative and the essence of urban brand information transmission.The narrative theory and the city brand related theory overview,studies the narrative and the city brand image relations.Analyzes the advantages of narrative,analyzes the needs of urban brand image,combines the advantages of narrative and the design requirements of city brand image,and discusses the value utility of narrative for urban brand.This paper analyzes the current situation of urban brand image design,analyzes the deficiency and achievement of Wuxi city brand image,compares the main features of narration with its corresponding research,narrative theme,vivid and participatory characteristics,and designs the brand of Wuxi city brand,Increase brand identity,promote the Wuxi city brand image personalized features.This paper,based on the principles of integrity,uniqueness,rhythm,emotional concern and so on,to study the elements of Wuxi city brand image narration through the extraction and concise of the elements of Wuxi folk custom folk art,to explore the connotation of tin city brand spirit,From the perspective of the first person perspective,about the Wuxi city brand information;by breaking the relationship between the brand narrator to enhance the interaction of Wuxi city brand fun,increase the Wuxi city brand and the public link between the public can be able to participate in the city through the brand Narrative,and enhance the identity of the brand and into the sense of the end,according to the above principles of guidance and methods of inquiry,contact the typical case at home and abroad,analysis of Wuxi citybrand image elements,to optimize their recommendations for the follow-up Wuxi city brand Image design research to do bedding.