The Study About Korean Drama Characteristics Of Intercultural Communication Under The New Media Environment

The Korean drama has become an important piece of "domain" in Chinese audience opera scene. Since China and Korea have established diplomatic relationship in the second year, in 1993,the first Korean drama "Jealous" is adopted by China central television, and played at night time. Up to now, the Korean drama has a history more than 20 years in China. In this process, just as " The bosses of bath house ", " Read and reread ", " Miss mermaid", "Dae jang geum" and so on are popular in China, getting Chinese audience loved and sought-after, and form a wave after wave of "Korean drama hit" in the society. In the end of 2013, "The heirs", "The man from the star" broadcast in China, to start a new round of "Korean drama hit" again. "leggy" Lee Min Ho boarded the spring festival in the year of House. " Du Min Joon " has become a new national idol, " professor addiction", "the chicken and beer" and so an also become the hot topic on Sina Weibo. The influence of "Korean drama hit" has turned into a remarkable cultural phenomenon in 2014.Throughout this new round of "Korean drama hit",there are several noteworthy phenomenon:1) the media in which Korean drama played in China has steered;2)the Network subtitles group assume the "cultural ambassador" role in this new round of Korean drama intercultural communication;3)The new audiences of Korean "Network fan group" play a certain cultural influence in this process. In the new media environment, the spread of Korean drama in China has appeared different new characteristics. Therefore, to interpret the cultural phenomenon of "Korean drama hit",we should get rid of the past research way, starting from the context of reality, to research this cultural phenomenon with a new visual angle and train of thought.This paper with such academic thinking, in social and cultural field, firstly try to comb the spread of Korean drama in China overall. On this basis, the paper analyze the new features of this "Korean drama hit" phenomenon, respectively analyzed from the following aspects: the change of intercultural communication media in China,the envoy of intercultural communication—Network subtitles group, and the formation of a new audience—Korean drama "Network fan group",as well as the important role in the drama dissemination process. The author choose the Korean drama— "The man from the star" as a case study. In the last part of the article, put forward the reference and suggestions for the Chinese cultural products overseas output and spread worldwide successfully.For a further look, behind the popular of Korean drama, it is a collision and communication between the Korea and China’s different culture. Under the background of the globalization accelerated development, the exchange between China and other cultural countries become increasingly close within the scope of world. So discussing the "Korean drama hit" phenomenon in intercultural communication perspective, exploring the successful experience of Korea’s culture into China, not only contribute to think such a realistic problem about Chinese culture going out, enrich and improve the academic research of intercultural communication can also benefit from it.