Research On The Types And Communication Strategies Of The Subjects Of Network Literature Communication

From the Internet to the mobile Internet,from the traditional media environment to the new media era,the change of the technological environment,so that the network literature in different periods will always present a new look of development.As for the communicators,compared with the traditional media environment,the communicators in the new media era are of diverse types.The boundary between the communicator and the audience is blurred.The boundary between the author and the reader is blurred.How to seize the opportunity,forge ahead and give play to the initiative of the communication subject is very important.In this paper,and the spread of network literature as the research object,main body combination "use and satisfaction","gatekeeper",such as high and low context culture theory,authors selected stars,hot style works as a case,analyze the topic research,to spread the subject classification,characteristics,strategies,literacy,and issues discussed,combined with other aspects of the data,using case analysis,literature review and comparative research methods,such as in the author group and readers group and conduct the thorough research to the reading platform,finally points out that the main body on the current status of the network literature communication affects shortage and improvement methods,promote the healthy development of Chinese network literature,benign communication.The details are as follows:The first chapter is about the classification and characteristics of the main body of network literature communication.This paper divides the communication subject into author group,reader group and reading platform,aiming at the controversial question--does the reader group count as the communication subject of network literature?This paper expounds the reasons for such classification from the aspects of communication characteristics and modes.The third section expounds the accomplishment of communication subject from positive and negative aspects.The second chapter describes the communication motivation of communication subjects at all levels from the perspectives of individuals,groups and organizations.At the beginning,the author group spread network literature mainly because of their interest,and they can get certain satisfaction in the like-minded circle.Later,in the commercialization period,professional writers make a living by creating network literature,and they need to expand the popularity of their works to bring benefits for themselves.On the one hand,readers spread network literature out of the mentality of using and satisfaction;on the other hand,it is the boost of convenient communication mode of reading platform.Reading platform to spread network literature,because as an enterprise,the platform needs to make profits,as social and cultural output institutions,need to establish a good brand image.The third chapter analyzes the communication strategies of the author through the two elements of the "5W" mode of communication.They expand the communication methods and carry out we-media attempts.This paper analyzes the communication strategies of readers by mining the social attributes of online literature communication,and narrates the communication behaviors of readers from the typical events on platforms such as tieba,fan response club and weibo.Reading platform is an organization,communication strategy is more professional,so this paper from the network literature IP development dynamic strategy to overseas layout strategy.The fourth chapter discusses the relevant issues from the creation and communication of network literature influenced by communication subjects,and puts forward specific Suggestions for communication subjects at all levels.For example,the author group should establish the consciousness of quality,respect language and create diversified works.The readers should respect the network and be active communicators.The reading platform should do a good job in safeguarding copyright and cultivating interdisciplinary communication talents.After all,the importance of the main body of network literature communication is also reflected in many aspects.The excellent works in the massive network literature works need to be discovered and disseminated,the network literature type writing,the language is not standard and so on the malady needs the creator to goTo improve,the copyright issue needs to be actively maintained by the platform.By analyzing and studying these problems,combined with the internal and external communication cases of yuewen group,this paper puts forward relevant Suggestions on how the communication subjects at all levels of network literature can play an important role in the communication process,so as to promote the healthy and benign communication of China's network literature in the world.