| This paper mainly discusses the relationship between the New Century feminine Literature and consumer culture. Since entering the consumer society, consumer culture penetrate into the literary context of the internal mechanism led to a major shift in literature, women literature inevitably influenced by consumer culture too. In the new century, female writers on the basis of the 1990 s, and the formation of different degrees of interaction with the market and consumer culture in the Context of the mass media, so that the perspective of women writers of literature, narrative forms and modes of transmission occurred new changes.Firstly, the development of culture and its consumption in China were summarized and described the relationship between consumption of Culture and Literature. In this context, it discusses the female literary pluralism in urban form, form youth, shape and the underlying network in the form, as well as under various forms of female literary symbols, commercial mode of operation in Consumer Culture Context. Women in the new century literature as a whole showing the values of pluralistic coexistence and the creation of market-oriented pursuit. |