"Chinese Dream" Theme TV Series Communication Strategy Research

Since November 29, 2012, Xi Jinping, general secretary at the time of visit the national history museum after formally put forward the "Chinese dream", "Chinese dream" has become a hot topic in today’s social attention and governing idea. TV as a kind of cultural products, open as the audience favorite TV program form, will shoulder the excellent ethnic culture, leading the socialist core values, social cohesion force should assume the responsibility of the "Chinese dream". The TV series on the market by various Anti-Japanese War thunder, through play, abdomen black bucket drama filled with god, only the pursuit of "cultural GDP" don’t ask, don’t the practice of social benefit, not only harm the healthy development of TV market, but also for the Chinese cultural heritage, value identity and has certain aspects such as social fashion. Administration of radio, film and television recommended 2014 127 "Chinese dream" theme of the drama emerged in some on the reputation and market reaction is very good outstanding works, these works both for the spread of the "Chinese dream" thought and the development of the TV series has important practical significance.This paper on the "Chinese dream" and the concept of the "Chinese dream" theme TV series, reading; And then to the administration of radio, film and television recommended 127 "Chinese dream" theme of the drama origin and current situation of the development of a statement; Second, be a focus in the study of this paper, using the perspective of communication studies, from the content, environment, media and information feedback of double harvest in word of mouth and malls "Chinese dream" theme TV series were analyzed, and concluded that TV content on many topics into, novel narrative techniques, three-dimensional characters, a lot of famous actors to join; Administration of radio, film and policy support; Using a variety of broadcast transmission way; Attaches great importance to the information feedback and interaction with the audience is the outstanding theme TV series "Chinese dream" word of mouth and market success factors; Finally, by applying the method of problem analysis and sum up the excellent "Chinese dream" theme and show the advantages and disadvantages of generalizations, provide some reference for the development of drama better after.