Study On Original Literature Channel Of Tencent

The new media age changed the public way of life, including consumption,entertainment and reading.The popularity of the Internet,mobile devices and fragmented way of reading,all brought greatly impact to the traditional literature.The traditional print media gradually transformed into digital reading,channel network reading has become essential reading platform in daily life.In 2013,the network literature into a period of rapid development in our country,many big Internet companies enter the literature.Tencent literature appeared on September 10.With the advantages of Tencent,the public are looking forward to Tencent literature.This paper mainly studies PC portal of Tencent literature,original channel is the main object of study,namely Chuang Shi Zhong Wen Wang and Yun Qi Shu Yuan.Firstly,introduction to Tencent literature of strategy and business model and the form and content of original channel.Secondly,comparing with other web portal’s original channel.Lastly,through the analysis research,this paper points out the content of many problems:vulgar content,homogenization phenomenon is serious, piracy problems emerge and more low-level grammar mistakes,ect.To these questions,Tencent literature should take the corresponding improvement measures: first,stepping up efforts in supervising the original novel;Second,improve the level of the author;Third,improve the editing management mechanism;Fourth,establish a perfect management system works.