Reaearch On The Network Literature Platform Of Tencent

The arrival of mobile Internet Age provides the opportunity for the development of internet literature publishing in our country.And network literature is young and popular,which is in line with the characteristics of the fragmentation reading habits,attracts many young mobile Internet users,and successfully occupies the main market of digital reading.Although establishment time of the networking literature platform of Tencent is short,it’s the largest network literature platform in our country currently and the typical model of the network literature enterprise.Therefore,this paper selects the prosperous Tencent network literature platform as the object of study,and adopts research methods including literature research methodology,case study method,content analytic method and comparative analysis approach to study China’s literature network platform.Mainly summarizes development process and the present situation of Tencent network literature platform,as well as strategies for content of the production and the output channels of contents,then sums up the existing problems,and puts forward the corresponding countermeasures and proposes planning ideas of development direction of Tencent network literature platform in the future.First,it describes the background and significance of this research.The popularization of mobile Internet and intelligent terminal provides the opportunity for the development of digital reading,and the relevant policies that our country supports the development of digital publishing also guarantee digital publishing.The research on the network literature platform of Tencent can provide some referential experience for other platforms and provide more supporting facts and research basis for the research of digital publishing in our country.Secondly,it reviews the development course of Tencent network literature platform,and summarizes its current state of development.Although establishment time of the networking literature platform of Tencent is short,it’s currently the largest Chinese digital content reading and distribution platform.Thirdly,the strategy of the content production mode and the content output channel of network literature platform of Tencent is summarized.In terms of the content production,it sums up content production mode of Tencent network literature platform from three aspects of the writer development,writer cultivation and writer packaging.At the same time,analyzes its unique IP operation mode with a case study of the IP system of the "optional day".The content output channel is the distinction of Tencent from other platforms.Therefore,this paper summarizes the two strategies adopted by Tencent network literature platform,which are amplifing own channels and fusing external channels,and selects the most representative one-own channels,respectively makes an analysis of channels distribution from four respects of PC portal,wireless portal,mobile clients and cooperation platform.Fourthly,some problems existed in the current development process of Tencent network literature platform are summarized.And analyzes the existing problems and shortcomings of Tencent network literature platform from following angles:the intense competition in the over-spread of entertainment field,numerous grand brand,scattered resources,lack of reading hardware equipment arrangement,criticized literariness of network literary contents and IP realization profit model still being in exploration.Fifthly,in consideration of the current situation of the Tencent network literature platform and the development direction of the national "building a learning society" government priorities,based on problems raised in Chapter four,it puts forward corresponding solutions from aspects of hardware layout,business model,platform transformation,the competitiveness of the channel and the whole platform building,hoping to promote further development of Tencent network literature platform,let the platform play a greater energy and develop new patterns of network literature industry.