Fengxiang Clay Sculpture Folk Culture Industry Development Restriction Factors And Countermeasures

The culture industry is one of the most promising industries in the 21 st century, and has increasingly become the key factors and indicators of the national and urban competitiveness and sustainable development capacity. Cultural industry was created, shared, and inherited by people from the same country as material life and spiritual life. It not only contains connotations of folklore and science, but also has abundant cultural values, historical values, and unique artistic thinking concept. Cultural industry is living fossil of traditional culture, and it is the basic of the modern spiritual civilization as well. The folk culture of Shaanxi has a long history and abundant species, which including different forms of culture in different area, such as clay sculpture, paper-cut, shadow figure, food, etc. Recently, with the development of the folk culture commercialization, folk-custom tourism is getting increasingly popular and the development of Shaanxi folk culture industry has cause a good deal of public attention.This article focused on the development of Fengxiang clay sculpture folk culture industry, applying the basic theory and method in industrial economy, culturology and sociology, using the field visit and expert interviews to analyze the current situation and existing problem of Fengxiang clay sculpture folk culture industry, and depends on micro and macro angles, concluded the restraining factors of it. Beyond above, using PCA(Principle Component Analysis) extracts 3 main restraints: Government management factor, Product market factor and Product concept factor. Finally, the countermeasures to promote the development of folk culture industry of Fengxiang clay sculpture and the safeguard measures were provided corresponding to the main obstacle factors. Including perfecting the law, establishing the clay sculpture culture industry management legal system, cultivate the Fengxiang clay sculpture cultural market, making the culture industry special, changing the ideas, establishing a modern enterprise management philosophy, reinforcing the protecting and training of the Clay sculpture inheritance people, and other industry development countermeasures in different forms.The innovation of the article is that using the PCA of SPSS software on the common restrains of Fengxiang clay sculpture folk culture industry to extract 3 main restraints: Government management factor, Product market factor and Product concept factor.