The Exploration And Application Of Medium Language In The Poster Design

With the rapid development of the technology,widely used of the diversified information and continually commutation of the world, the human society has tremendous transformation in the material life and the inner lives. To make the development and the times balance, the road of innovation must be searched for the design system which is up to date. In the background, the poster design that is the one of the most important parts of the graphic design, must look for the new direction, either. The traditional form of poster design has been unable to meet the requirements of the times and audiences. In the situation, the poster design in the form of language as the thesis’s breakthrough point, in the same time, to study and analyze the development road of poster design. Firstly, through the analysis on the feature form of the poster, the paper point out the crisis among today’s poster design, then lead to the multidimensional form in the poster; secondly, the new formal language of today’s poster has been discussed in the paper, and then point out the new development road; thirdly, it researches on the method of the new formal language and presents two kinds of principle that add and cut.The innovation of new technology brings strongly influence on the part of design, but in the same time, designer must take care that it only changed the design environment, but the design itself. Designer must rely on the technology never, design and practice must be combined.