Research On The Multidimensional Expression Of Sato’s Design Style In Poster Design

Sato Koichi was one of the most successful graphic designers in Japan and the world in modern times.He was very familiar with the application of Japanese national culture,and has an unique form of expression.His works can still be labeled with“blank”and "cloudy" when the picture is not single.Sato Koichi could perfectly unify the contrast color in the same picture,and improve the color deformation of the characters and graphics.The forms of expression of Lian have unique charms,which is worth exploring deeply.Based on this,this paper explores the expression of Sato’s traditional culture.Combined with literature research,market research and case analysis,it comprehensively analyzes how Sato expresses a small number of visual elements with clear themes and rich picture language.Finally,through the case analysis of Sato’s,it explores how to design in the Chinese market to express the Chinese national temperament Poster design works.