Network Literature Market Research

The academic never stop debating and questioning for the network literature, whichhas developed fifteen years. Initially, the network literature was not recognized, it wasmarginalized, it can be compared with the traditional literature today, the networkliterature proved its existence meaning and value through rolling up several networks andliterary booms and the growing consumer market. It is the product after literature andinternet technology’s collision. It has commercial value, inherited the commercialproperty of literature and economic model of the internet. In the market-orientedoperation of the network literature websites, online literature websites, online literaturebetween readers and writers on the chain was opened up, the market potential is fullydeveloped network literature. At the same time, readers and writers have shifted theirattitude, utilitarian is flooded. The reader to read the online literature for pleasure,entertainment, and are willing to pay for it, writers make it the convenience way to makemoney and fame, they are in full accordance with the guidance of online literaturewebsite to meet the needs of readers, to stimulate the reader’s desire to keep reading,they pursue long giant works and the amount of reading. In the interaction of the onlineliterature website, readers and writers, network literature form a market structure, inwhich the website lead it, reader push it, writer creative it.With the rapid spread of the Internet and the convenience of computer writing, it hasstored a massive work. Through continuous development, the network literature hasdetailed classification and all themes, which meets the reader’s different reading needs.However, the network literature is showing excessive market trend, there are manyshortcomings, such as unfinished works, vulgar content, readers aesthetic ability decline.This paper analyzed the current market characteristics of the network literature, from theperspective of the main involved in network literature; analyze the reasons of networkliterature market. I recommend as writers as a breakthrough under the website’ssupporting, improve the quality of the network literature.