The Communication And Modern Reconstruction Of Sichuan Bamboo Weaving Craft

Sichuan bamboo weaving technology belongs to folk craft. Folk craft is taken as an important carrier of actually existing traditional national culture, its cultural value and spreading value beyond words. Some excellent folk art has become precious intangible cultural heritage, and folk craft in different areas represents different ethnic groups unique spiritual culture. Therefore, it is of great practical significance to enhance the cognition and protection of folk craft so as to strengthen the traditional cultural genes and identity as well as awaken the regional folk cultural consciousness and confidence. Although scholars abroad have conducted multidimensional researches on the spread of the folk craft worldwide, researches on the study of Chinese traditional folk craft are limited compared with domestic researches, which makes scholars abroad can hardly thoroughly understand Chinese traditional folk craft. This might be due to language barriers, but the fundamental reason may be cultural differences which lead to the estrangement and misunderstanding of Chinese folk art culture. Moreover, domestic researches on folk craft have just begun in recent ten years and different scholars have different emphasis on their researches. However, for some inherent traditional reason, the development of Chinese traditional folk craft is faced with unprecedented survival test, especially the communication problem: how to transmit excellent regional folk craft? How to introduce other regional better craft? How to make more people understand folk craft and pay more attention to its development and even love folk craft culture?Sichuan province is immaterial cultural heritage resources in China, Sichuan folk craftsmanship is also an important part of local culture, it has a solid foundation of mass culture. Many key folk crafts even already were the world’s intangible cultural heritage, typically. So the author will take Daoming as an example of the hometown of bamboo weaving in China- the town of Sichuan province. To analysis the spread of bamboo weaving technology and development, as well as the modernization reconstruction problem as example and carrier, within the scope of the field investigation, and through the questionnaire investigation, interview method and so on empirical research to examine communication effect of Sichuan bamboo weaving process, combined with the content analysis and literature analysis method to explore the history and the spread of Sichuan bamboo weaving process model.The use of communication and satisfaction theory has pointed out that audience demand will lead to the constant innovation of communicators. That is, from the perspective of communication, let the information achieve good effect, the waiters to information feedback is also very important. Therefore, in addition to the Sichuan provincial Daoming bamboo weaving artists themselves, the questionnaire survey through the network for the general public in the form of questionnaire has carried on the investigation and study at the same time. To learn from the angle of the waiters, what kind of look forward to on receiving the information and recommendations. And then from the results of statistical analysis, it is concluded that to improve the method of the spread of the process. Through the study found that: the Internet, social media and smartphones as a medium for the spread of new media, also forging a new audience, they will produce different demand. So, corresponding on the spread of folk craft will have to adapt to, meet their needs. Because the audience for the consumer under the new mode of communication of infiltration now, accept the psychological content choice, reading habits, and various aspects have changed. If folk craft culture also only stay in the traditional mode of communication, is bound to be eliminated by the market, thus forming a vicious cycle of no inheritance.Sichuan bamboo weaving handicraft industry should insist on not discarding the traditional, find and fashion combined with appropriate ways. To make its booming, showing vitality. The Sichuan folk craft culture industry has developed rapidly, but there are still many deficiencies, especially in need of attention is the relationship between traditional folk craft culture and modern development in Sichuan, the healthy development of the traditional folk craft culture creative industry needs modernization, in turn. The modern culture creative products and need of the traditional folk crafts and support, in the process is an urgent need to big social media data communication channel.There are still some problems in the development of Sichuan cultural industry even though its advancement is comparatively fast. In fact, the typical issue that demands special attention is its relation to the traditional culture. That is cannot be rootless,it needs to survive by depending on the traditional culture if it is meant to follow a healthy development route. At the same time, the progress and modernization of the traditional culture has an urgent demand for such a medium as cultural industry. In one word, with an organic combination of the two and a proper treatment of their relationship could a co-promotion and mutual expansion be realized.The advent of the era of big data greatly enriching the content of the spread of cultural communication, and changed the media ecological structure. Information consciousness is an important feature of the modern economy idea, also is the product of the commodity economy, the mass media is one of the important ways to obtain and release the information. The development of big data is also in the educational world has long been popular in recent years, in recent years, much of the developed areas in China has entered the information society, information environment carrying culture technology and its load a new relationship between the cultural content of: new technology, new media and fusion of intangible cultural heritage, will bring new opportunity to the inheritance and innovation of traditional culture. All walks of life are combined with a large data according to the characteristic of oneself in order to promote its development, folk art should not be an exception. If you can make such a development trend for the spread and development of Chinese folk art culture, will be promising. Although its protection and development is a continuous hard work, but these are not only our craft, also is the world, but also in the future, and some outstanding folk arts and crafts have been incorporated into the intangible cultural heritage. Social media in large and medium-sized cities has been developing in full swing, many industries have joined in food catering leisure entertainment, etc., but only in relatively closed and backward area is gradually rise, especially in some villages, although there is a concentration of folk art culture. But as a result of middle-aged and old folk craftsmen accounted for the vast majority, they rarely contact network media, and even a lot of bamboo weaving artists do not use the computer, The concept is lagging, some skills keep secret. Therefore, in the long run, even if have a good and creative work are also limited in the local. Through the apprentice word of mouth, but the channel is not widespread and effective make it spreading.This article aims to provide methods and data for spreading and developing the bamboo weaving technology by network and further to extend more broad spread and development of Chinese folk art culture by discussing the spread of Sichuan bamboo weaving technology and its modernized reconstruction combined with the characteristics of the big data era. Based on the author’s experiences in the research process, the author applies scientific research methods to analyze related spread problems and then to give some suggestion. This research is hoped to promote the development of bamboo weaving industry in Sichuan province and the spread of its cultural brand and further to better protect our precious cultural heritage.