Domestic Sequel Film On (2000-2014)

With the new century coming, the sequel film in Hollywood films is popular while the domestic sequel film is not to be outdone and becomes an attracting phenomenon in the domestic movie market. So far, however, the study of domestic sequel film still lags behind, and many of the theories and criticism are one-sided. The content and direction of the thesis mainly includes the following aspects:the first chapter illustrates the movie background and culture of the sequel film since it is necessary to discuss in some emerging practices in the new movie industry background and culture. The Propose of the sequel prevalence triggers more entertainment newspapers and entertainment websites and scholars to think of this phenomenon. This chapter also provides the reasons of the topic from the synchronic and diachronic aspects and makes a study of the present domestic sequel film’s new situation, new characteristic and new question. The second chapter summarizes the characteristics of the sequel of the movie and book definition by comparing between the sequel, series and trilogy and analyses the background of domestic sequel film while tease out the reasons of five aspects, including high box-office value of temptation, peripheral product development, brand awareness, risk aversion and audience psychology, etc. The third chapter traces the development of domestic sequel film. In fact the domestic sequel film has begun since 20 or 30 s.During the 30 s and the new century, the development of domestic sequel film process was relatively slow due to the influence of China’s politics, economy and culture on the film. With the development of national economy after the new century, the movie market was also distributed, thus the sequel film was flawed. The fourth chapter discusses the main development pattern of domestic sequel film since the new century, it will recognize that the martial arts elements, elements of action, comedy elements, a variety of types such as love elements are involved into a sequel film development mode and display a more obvious characteristics through the analysis of the types of the typical elements. At the same time, the animated film becomes the new trend in domestic sequel film and its production favors the economy more. What’s more, by considering the technical factors, it is obvious that the technology plays an important role in the magic sequel film creation.The fifth chapter mainly analyses the market strategy of the domestics sequel film from the perspectives of market positioning and marketing model. The domestic sequel film should attache importance to the choice of content creation, the actor’s box office guarantee and certain targeted audience. Through integrating the advantage of resources of the sequel film and making good use of the original value of the film to create more brand effect, we could set up the brand idea. this chapter discusses how to promote the precise marketing and marketing features in terms of distribution. The sixth chapter proposes that the domestic sequel film needs to be paid attention to the high-value contents of stories as well as the great advantage of the film company and we also need to make innovations in terms of the characteristics of cultural difference. Finally, this chapter makes a thought of the advantages and shortcomings of domestic sequel film while summarizes and concludes that we should explore more appropriate Chinese viewers to experience the sequel film.