Contemporary Opera Elements Of Advertising

Chinese opera is a traditional Chinese art treasures, it has more than one hundred thousand species and local music history. Chinese opera actor an important role in the traditional culture of the big stage. It reflects the history and culture of the Chinese nation and represents the essence of Chinese culture and arts. With the development of commodity economy, the advertising industry has also been a corresponding improvement advertising as an important part of modern economic life, its manifestations are more and more influenced by advertisers and the audience’s attention.Opera is an important symbolic elements of traditional Chinese culture, more and more being used in various fields; advertising spread as an art, it requires the development of certain cultural support. In this paper, through visual and auditory elements of opera performance elements of research, pick out the elements of contemporary advertising use drama and classic advertising case analysis, summed up the success and shortcomings of these cases, and some of the ads presented in conjunction with the creative elements of drama the feasibility of proposals and assumptions. Through these analyzes and studies attempting to summarize the scientific laws opera elements combined with contemporary advertising, to provide a theoretical basis for the development of mutual integration and subsequent advertising and drama.