The Research On The Comprehensive Strength Evaluation And Development Countermeasures Of Cultural Industries In Hunan

With the increasingly growth of science and economy, culture has played a more and more important role in the development of economy. Cultural industry, as an emerging industry, has gradually become the pillar industry in many countries and regions. Hunan is a central province. Its culture has a long history, and the fusion of cultural industry has formed a distinct feature, The comprehensive strength of Hunan cultural industry increase rapidly, showing the characteristic of a unique “Hunan cultural phenomenon”. However, because of the lack of the economic advantages and location advantages, Hunan cultural industry still has many drawbacks in the development process.On the basis of domestic and foreign scholars on the study of cultural industries, this paper investigates the comprehensive strength evaluation and puts forward some development countermeasures of cultural industries in Hunan. First, Paper reviews the research literature about the cultural industry at home and abroad, Then, Paper describes the study on the theory of cultural industry. This section focuses on the definition of cultural industry, regional cultural industry development theory, comparative advantage theory and the relationship between the cultural industry and regional economic development. Also, This arcticle analyzes the comprehensive strength of cultural industry in Hunan province, summarizes its comparative advantage of main sector and concludes the existing problems in the development of cultural industry. At the same time, Thesis mainly uses the factor analysis method to evaluate the comprehensive strength of the cultural industry in Hunan, The empirical result shows that each factor score of cultural industry reflects the advantages and disadvantages of comprehensive strength of every index. And the comprehensive score of Hunan cultural industry is more than the national average score, but is not high, only in the middle position. Even in the central region of China, It is also not the first. This shows that the comprehensive strength of Hunan cultural industry still has much room to improve. Finally, Based on the above analysis and the experience of the developed countries and regions, Author puts forward some relevant suggestions to improve the development of Hunan cultural industry.