Research On The Cultural Industries Development Of Ethnic Areas In Yunnan Province Based On SWOT Analysis

Since 2003, the Yunnan government had been keeping on working in deepen the reformation of cultural industries, and had developed a series of cultural industry development strategy, which had been done in order to make cultural industries in Yunnan the breaking point of economic growth and also an important pillar industry, leading by the Yunnan government, the ethnic cultural industries of Yunnan rely on Yunnan cultural resources, form a variety of formats of Yunnan Ethnic Culture Industries, specifically:Yunnan Ethnic Culture Tourism; Yunnan Ethnic Culture crafts industry; Yunnan Ethnic Culture dance industry; Yunnan Ethnic Culture publishing; Yunnan Ethnic culture Film & Television industry.On this basis, the paper had used the SWOT model to analyze the strengths、 Weakness.. Opportunity and Threats of ethnic cultural industries in Yunnan. The strengths include various cultural resources, geographical strength, the policy strength and brand strength; the Weakness factors include the cultural industry awareness is not strong, the low level development of cultural industry, the investment constraints of cultural industry, professionals scarcity of cultural industry; the opportunities include a national strategy development opportunities, regional cooperation and development opportunities, cultural investment shifting to the west, self-construction opportunities in Yunnan; the threats include the threat of economic globalization, the competition of other provinces in the national cultural industries and the loss of traditional culture.Drawing on the experience of cultural industry development in Britain, the United States, Japan, the paper proposed strategic development of cultural industries in Yunnan, specifically:In the SO strategies, integrating development with local resources by the leading of the government and strengthening the system construction in WO strategies, strengthening the sense of ethnic cultural industry development, constructing the diverse investment and financing channels, strengthening of qualified personnel; in the ST strategies, strengthening infrastructure construction and legal environment; in the WT strategies, developing a large-scale, intensive national cultural industry clusters, building brand culture, implementing "going out" strategy.