The SWOT Analysis And Countermeasures About Rural Cultural Industry Of Yunnan Province

As a sunrise industry in21Century, cultural industry plays a more and more important role in our social, political and economic life. But in rural areas, where most population lives, the development of cultural industry is behind the development in the city, even not be mentioned at all. In the process of building new socialist countryside, the development of rural cultural industry can not only stimulate rural culture resource, protection of the rural cultural ecology, adjust rural industry structure, solve problem of force of rural surplus labor, promote farmers is added close, but also can promote the rural spiritual civilization and the construction of new socialist countryside.In this paper, taking Yunnan Province as an example, in the new rural construction theory, the theory of comparative advantage theory system support, in a large number of the basis of field survey and research, Yunnan rural cultural industry development present situation to carry on the thorough analysis, analysis that the development of rural cultural industry in Yunnan status quo is still mainly the cause of rural culture of Yunnan, rural cultural industry at the initial stage, based on its advantages in resources, to rural culture as the representative of the cultural industry cluster has initially appeared.On this basis, using the SWOT analysis method, we do research on Yunnan rural cultural industry development from four aspects:Strengths, Weaknesses, Opportunities and Threats. Development of rural cultural industry in Yunnan advantage factors include Yunnan rural rich cultural resources and unique cultural resources, the development of cultural industry in Yunnan good posture, Yunnan cultural industry brand effect; disadvantage factors including Yunnan rural cultural industry consciousness is not strong, Yunnan province regional economic development is not balanced, the investment and financing system is not perfect new rural construction; opportunity factors include the historical opportunity, the Yunnan bridgehead construction of strategic opportunities, Yunnan sustained and rapid economic development, people’s income and consumption level rises increasingly; threat factors include the impact of economic globalization, the gap between urban and rural areas the threat, other provinces culture industry competition. Finally, aiming at the existing problems, put forward to suit Yunnan rural cultural industry development strategy. Measures include giving full play to Yunnan culture industry resources, fully within the mining industry’s potential ability, perfect policy system and industrial development system, enhance the core competitiveness of cultural industry in four aspects. Specifically, make full use of the rich cultural resources and cultural resources to promote the development of rural cultural industry in Yunnan; suit one’s measures to local conditions, the development of cultural industry, the integration of resources, improve the rural culture of Yunnan resources conversion and sustainable development, the government play the leading role and system advantage, promote the development of rural cultural industry in Yunnan, give aid to energetically high quality rural cultural products; to strengthen rural cultural industry in Yunnan province development consciousness, build multivariate rural industry investment and financing channels, strengthen rural cultural industry in Yunnan talent team construction; strengthen the construction of rural infrastructure in Yunnan, deepen the reform of cultural system in Yunnan rural areas, the construction of a sound legal environment; walk along dimensions to change intensive way, focus on building the Yunnan rural cultural industry cluster, to create cultural brands, the implementation of the strategy of "going out"; threat factors include the impact of economic globalization, the gap between urban and rural areas the threat, other provinces culture industry competition.