The Research Of Marcuse’s Critical Theory Of Consumer Society

Herbert Marcuse, an American-German philosopher and a significant member of Frankfurt school. As an important representative of the Frankfurt School, he through analysed the alienation of capitalist society, revealed the repression of humanity in capitalist society deeply, thus improve the critical social theory of Frankfurt School. Increasing with the development of global technology ability, consumer society not only in the developed capitalist countries, so that those who are in high speed development of developing countries, to the state and the people of a consumer society brought about by the illness and the phenomenon is more obvious, how to interpret and eliminate these problems, the consumption of marcuse social critical theory provides theoretical guidance and solution.Throughout history it is easy to come to the conclusion that a rule:thinker influenced by its social environment and the subtle influence of time background, will produce some corresponding thoughts and theoretical system, and this idea or theory system is based on predecessors’experience, thought, the theoretical system on the basis of critical inheritance and further development. Marcuse’s philosophy is also comply with the law. In marcuse academic career, heidegger, Marx, and Freud’s philosophical thought of his social critique theory plays an important role in the development. In their philosophy driven, marcuse makes a deep exploration. He thinks that a consumer society is a dissimilation of society in an all-round way, especially a false demand and consumption alienation, is caused by people in everyday life lose rational judgment, critical, and the main cause of subjectivity; And false demand and consumption alienation phenomenon, is a mercenary capitalists by means of ideology of science and technology, using the mass media to manipulate the results.Marcuse deeply realize that after the second world war the capitalism compared with Marx’s age has changed significantly, as a result, he of marxist materialism, dialectics, class theory, surplus value theory has carried on the brand-new interpretation, modification and extension. It, is there is misunderstanding, miscalculation or error correction, also been widely criticized, but based on the new phenomenon of contemporary capitalism rule marcuse, rebuild humanism thought system, put forward the ideology of science and technology, the consumption alienation, false views and theories, such as demand not only real reveals the characteristics and reasons of the consumer society of capitalism, also enriched and developed the marxism theory connotation. At the same time, marcuse’s social critical theory, philosophy and consumption of our country’s socialist construction has very important reference value.This article argues that marcuse defines the content of the theory of the core as labor alienation and consumption alienation, at the same time, he combines the ideas of marxism and Freud, and bring them as its theoretical basis, analytical consumption society in an all-round way is how to produce, how to behave, and carried on the thorough criticism, makes every effort to find ways to realize the free and full development of people, so as to make the consumer increasingly close, perfecting the social critical theory. Marcuse’s thought, pay attention to people’s spiritual life, pay attention to the human’s liberation, it helps us to correctly understand the essence of the consumer society, to our country socialist construction has an important guiding role. But because of his criticism of the consumer society deviated from the track of materialism and dialectics, made his critique to stay on the surface phase, and for the construction of the society, depressive will eventually become a kind of good will.