Comment On Marcuse’s "False Need" Theory

The concept of contemporary social development need is an important concept in need, and the development level to meet the needs of the means of evaluation of human development and social development is one of the basic scale. In such a rich, civilization developed industrial society, people need and satisfaction also reached a hitherto unknown development height. People’s basic needs are constantly expanding, meticulous, to meet the needs of the method also more meticulous, diversification, comfortable, self-contained. However in such a comfortable life, but people lose myself without knowing it. In traditional society, although productivity less developed, material life as consumer society affluent, but people in the simple life of simple and true understanding of their own needs, but the material wealth in society, people no longer know their true need is what. People need not to produce their own real needs, but false need.After the Second World War, Europe and the United States" New Left" motion "prophet" and" thought." western thinker, Marx Marcuse. to the United States of America Society for example, criticize social reality and human issues. Published1964" one dimensional man", with people’s needs as the starting point of the attack on the developed industrial society." One-Dimensional Man" put forward " demand " concept, to Marx’s" demand dissimilation" theory as a striker, Freud’s psychoanalysis as his field, Heidegger’s humanism as the axis, the" materialization" theory as for Wei, Marcuse to the theory of false sources put forward demand" theory, he considered false need to specific social interests from externally imposed on a person who needs, make hard, aggressive, suffering and injustice of eternal needs, its performance for the soul to be reported, society has beenslaving,subjectivity and critical masking, the nature of capital and the media control led to false demand generation, false needs have great harm, it causes a person to be one-dimensional man, ecological environment becomes the one-way nature, because of this, the demand analysis, the Marx’s" demand dissimilation" comparison, analysis of difference, false demand rationality and limitations, conclusion false demand solutions, namely, to restore the negative and critical consciousness, reconstruction of concept of consumption and life State concept, normative market and restriction of mass media.False demand solution reveals the real demand, expression of the human value eagerly concern. From one side to illuminate a" real man" and the construction of a humane society, this to us today in the process of society of overall construction well-off, establish a scientific outlook on development, building a socialist harmonious society have reality draw lessons from a meaning.