The Research On Value Orientation Of Couple’s Image In China Mainland Urban Affectional Teleplay Since The New Century

Along with the changes of the times and development of society, people’s value orientation has changed. Urban affectional teleplay is also increasingly involved in people’s daily life, as an important way to construct the social and personal value.With the new century China urban affectional teleplay of couple’s images as the basis, to research the value orientation of the couple’s image. One hand, it is a reflection of nowadays value orientation. On the other hand, image of the husband and wife, it is a symbol of appealing of value orientation which is an invisible enlightenment hidden in the image construction. The world of men and women is a complementary complex, husband and wife get well along with each other in marital life with the support of specific value orientation. The couple changes mutually, meanwhile, it is the only way to figure out the secret of gender harmony and to achieve a harmonious and happy life.The introduction of this thesis presents a literature review of the research findings of urban affectional teleplay, the couple’s image and value orientation, conclude the popular research factors and its shortcomings. The first chapter, it sorts out the current status and development tracks of the research of urban affectional teleplay in China since the new century the evolution of the image of husband and wife, to explore the new changes of the image of couples. Study on the characteristics of the husband and wife image contains the value orientation in the third chapter, focus on mining and show the characteristics of the material value orientation, personal value orientation, marriage value orientation. The fourth chapter analyzes the causes of the form of the value orientation, to be discussed from the consumer culture, gender discourse and identity, social change several aspects. The fifth chapter studies the meanings of the value orientation of urban affectional teleplay, play drama influence and penetration, the value of positive significance which is the real motivation of couple’s image changes, is stimulating the harmonious relationship between husbands and wives.In previous thesis of the research of urban affectional teleplay, there are a lot of critical comments, mainly concentrated on the theme of homogeneity of urban affectional teleplay, the commercial mode of operation, the entertaining contents as well as, the distortion of the aesthetic, etc. With the non-stop development of cultural secularization and utilitarian though positive values sill show their existence in excellent urban affectional teleplay. This paper selects the value orientation as a starting point to study the urban affectional teleplay, it is because it has guiding significance to the social reality of the urban affectional teleplay. With the help of the urban affectional teleplay on the social education function, the essence of the social value orientation and cultural representation in order to gain insight into the hidden, pass the construction of gender harmony value orientation, to adapt to the contemporary mainstream value orientation and construction of harmonious society.