The Visual Aesthetic And Application Of The Plane Commonweal Advertisement

Graphic commonweal advertisement with extremely rich artistic spiritual language and symbols, the sensibility to record the creator on the depth of the cognition of public morality and creative freedom, an aesthetic significance from visual expression of effect on the viewer and advocacy. Measure a public service ads good or not, the first is to see the work to have good visual aesthetic expression, can attract the attention of the audience. Early production of graphic commonweal advertisement only have the effect of promotion and dissemination of public information, this graphic commonweal advertisement in Germany and the United States in the process of history. China’s graphic commonweal advertisement is from political nature to the social public property a transformation process. As countries of public welfare activities, graphic commonweal advertisement on the rise, design the artistic and aesthetic value. Improvement of graphic commonweal advertisement aesthetics, began to form on the vision more prominent features of style and unique visual language grammar system. Graphic commonweal advertisement from Germany, the United States and China same and the difference can be summed up characteristics of graphic commonweal advertisement on the visual aesthetic interlinked features:all extremely prosperous in the process of the art form has its own complete and unique aesthetic rules of grammar, is divided into three elements. Here the three aesthetic elements in order to design the "dot" "line" "face" semantics to summarize, first, the "point" of graphic commonweal advertisement visual aesthetic visual symbols, second, graphic commonweal advertisement visual aesthetic of the "line"--visual grammar system, third, the "face" of graphic commonweal advertisement visual aesthetic, the visual culture context.These three kinds of visual aesthetic elements compose a excellent graphic commonweal advertisement form, so we can appreciate a painting for appreciation by these three elements. Based on the visual aesthetic characteristics of graphic commonweal advertisement as the research object, it is concluded that in the three aesthetic elements in visual aesthetic characteristics of the conclusion, finally, in order to appreciate the classic works of excellent graphic commonweal advertisement.