| Several big video web site launched a few years ago web video patch before advertising the new advertising models and has been a huge success. But in this age of success have appeared in the corresponding charging standard is not clear,lack of theoretical research support.Eye movement experiment research: this article to the network video advertising before the major question for research as the breakthrough point, namely the video ads with water lines before the space between the content and the level of consistency, to determine the video ads and web water lines before the best collocation, this experiment is a 2 x2 design between subjects, the subjects were divided into 4 groups, each group of 12 people: 1, water lines ads is the same as the patch advertising content water lines in the left window groups.2, water lines ads and patch advertising content in different water lines in the left window groups. 3, water lines ads is the same as the patch advertising content water lines in the window to the right group. 4, water lines ads and patch advertising content in different water lines in the window to the right group. Experimental materials include video before the patch ads(6), and water lines of(6), and the video after comprehensive ads(24)(1), after the video related issues(3).The experimental results show that:(1) the patch advertising content and its water lines around the contents of advertisements related affects the effect of web advertising.(2) the position effect and content uniformity has significantly influence on water lines advertising.(3) for patch advertising, water lines advertising position effect is not obvious, but have great effects on the content uniformity(4) the patch ads with water lines the relative position of subjects eye patterns have certain influence.Of eye movement trajectory tracking, the effect of the performance in the increase with the number of eye movement attention to pay attention to the growth of the total time, that is to say the water lines advertising is on the left, the effect is better, but for patch advertising, there is no significantly influence。Key words:... |
PDF Full Text Request