On The Innovative Strategy Of Online Advertising

On the Innovative Strategy of Online AdvertisingThe online advertising has never met a better chance than the coming ofbroadband, in which a new landmark is witnessing a more comprehensive andlong-lasting influence. As the most essential means for the sales in modern enterprise,the online advertising itself must develop in a global way.This paper, after comparing the different modes between modern ads and onlineads, puts forward the new notion of ads from a Innovative perspective which hascombined the terms concerning economics, social science, psychology andaesthetics. The emphasis of the notion is specific ways in online ads in terms ofInnovation in planning, designing and technology. At the end of the paper, adevelopmental policy is raised to refine the present-day online ads in order tomotivate the development of online ads at a high speed and healthy approach.