Taiwanese Songs Cultural Communication Studies

With the impact of other forms of culture, Minnan culture has suffered a new challenge recently. As a small portable and easily receivable language carrier, song is very beneficial to cultural transmission. This thesis discusses spread function and excavates its contemporary value of Hokkien songs through analysis of situation of Minnan culture inheritance. Then it will be helpful for building Minnan region culture and promoting the enrichment and development of the real meaning of Minnan culture.This thesis is divided into three parts. In the first part,it mainly introduces the history and present situation of Minnan culture and analyzes challenges and new opportunities of Minnan culture development. In the second part, we focus on the key role of Hokkien songs playing in the development of Minnan culture. Hokkien songs as an important part of Minnan culture, it retains the flavor and characteristics of Fujian dialect and reflects people’s personal traits, social psychology and cultural mentality and also embodies strong smack of everyday life in Minnan. At the same time, song carrier itself has good communication effect, in addition to the spread of television, radio and other media, oral communication could be carried out in our daily life; In the third part, this thesis mainly analyzes some problems in in the process of promotion and dissemination of Hokkien songs. Main problems are:there is no any published song in a collection by issuing a new creative form as well as a lack of work opportunities and the platform of communication. For another, the current epidemic Hokkien songs were mostly from more than 10 years ago, which had no attraction for young people. As a result, we should be constantly promoting the spread of the carrier in the face of protecting Minnan culture with the development of Hokkien songs; To this subject, we put forward some new suggestions:firstly, we should achieve powerful combination of Hokkien songs and pop music. When we create the best Minnan song, we’d better firmly grasp the simple, natural and popular folk art characteristics and also achieve perfect expression on the basis of mining, development and sublimation of Hokkien songs; secondly, trying to popularize Hokkien songs teaching through various ways. We should make the Hokkien songs come into the classroom and make special teaching of Hokkien songs carry out in colleges and universities, thus that will drive more people to sing a Hokkien song; thirdly, as one of the carrier of culture inheritance, it is particularly important to dig out the creation potential of Hokkien song itself. From the media such as newspapers and radio, we can expand the development of Hokkien songs. And in the aspect of competition events, the host should have a clear target on discovering talents and finding out new works; Fourthly, protecting song copyrights through legal law can avoid losing of "current resources", thus we can achieve maximum protection of "old songs" and discovery of "new songs", then we can make the alternation of the old and new come true; fifthly, trying to set up exchange platform of music and apply for special funds to establish institutions of Hokkien song which can be used to study and protect, promote and develop the Minnan dialect.As an effective carrier in protecting, developing and promoting Minnan culture, Hokkien song is a good form. We hope to spread Minnan culture and make its heritage normalized through a kind of form loved by the masses. After digging out the modern values of Hokkien songs, it will help create a full-bodied atmosphere and promote the enrichment and development of Minnan culture. Meanwhile, it is also helpful for us to make a better understanding of Taiwan compatriots.