Sign Of Interesting Performance

In order to optimize the design of modern social life condition, make the environment more comfortable and beautiful. Logo design as a kind of information form of visual commun ication, promote the rapid development of the city, architecture space sequence, get the extens ive concern of the public. Domestic logo design presents the design form is single, the lack of personality and characteristics of the trend. The logo is in the service of social life and product ion of human, humanized design idea gave birth to the emergence and development of interest identified. Logo design interesting can express the theme of the form vividly, take care of the audience psychological experience, achieve high-speed and vivid transmission for informatio n purposes. This paper mainly through the comparison of identity development status at home and abroad and studies of the interest expression of visual language, malpractices reflect on t he contemporary design thinking, so as to analyze the significance and expression of knowled ge era logo design interest value, explore the practical application problems of interest identifi ed.