Research Of The Urban Sign Design Highlight Personality Of The Arts-oriented

City is a place filled with vitality, where everyone feels wonderful changes every minute. Whenever you enter a strange city, whether you will be perplexed with the scenery of city? Whether you can break the passwords to a city path which you pursue? City is a characteristic "organism", in which national character, regional character. economic, character, historical and cultural character make the city "alive". City life is a giant, and who wants to communicate with giant should first use the language which is the urban sign.People have many kinds of language to communication, English, Japanese. Chinese, etc. the form of Language commumcation is various, including voice communication, body communication, expressing mind by means of sight, etc. But no matter what kind of language and what method of communication which makes another people understanding of his intentions. Then, as the language of city, the purpose of urban design is guide people to correctly understand the city's information. By the guide of city logo, we make the right choice and judgments, which maintains the order of city.Urban sign design is a kind functional design. In the past the instructions in the design of city, we pay great attention to guide the general direction and common features, and promote the communication between cities. However, with the increasing urban environmental knowledge, people pay more attention to the development of urban individuality. A personalized image can reveal the whole city, attract talents and capital, enhance the competitiveness of cities, and accelerate city strategic development. In addition, in our daily lives, we often see some logo was randomly placed with the surrounding environment condition, which is not suitable and give us life brings a lot of trouble. Paying much attention to the form of sign of the sign design of city and the induction that people sign form, which are the core problems in development of urban personalized. This thesis tries to analysis of design from aesthetic perspective to guide the corresponding relations with the characteristics of form, and through the knowledge of aesthetics of reaction psychology, medium and part of the knowledge related disciplines to guide the whole city, which carries on the preliminary analysis to urban sign design.With the accelerating development of the urbanization construction, the urban sign design of plays a more important role in complex city environment. This thesis explores signssystem that hope for some help in the aspects of the construction of urban sign system, which helps to perfect and love our home.