Youth Subculture Interpretation Of Chinese Network Drama

In media age background of the digital wave sweeping across the world, network integration of words and pictures, music, video and audiovisual content in one to become the new vehicle carrier, made the "fourth media" status. With the help of digital technology, network media can be used "virtual reality" to split it, will bring people into a new audio-visual experience, owns a mass of information of the "bits" world. As an extension of traditional TV drama on the web, the network drama accompanied by the rapid development of broadband Internet technology, it used more close to the modern young people’s real life than traditional drama of movie and TV, behavior habit and value orientation to make a beautiful scenery line in this world,provided audio-visual experience as one wishes, anywhere,anytime,continue to expand the living space and the inner world of young people, not only loved by the young people, but also provided the new research object for the theoretical study of youth subculture.For digital media era network in the context of the emerging network plays audio and visual art form, with the innovation of the traditional film and television play.As it is evolving since its birth, the concept of network itself is full of vitality, the most active in the social class of young people naturally together.In network development course of the play, the figure of young people everywhere, young people will own unique culture is internalized into the blood of network play, has left many network drama have the youth subculture characteristics with distinct characteristics.Whether young people to participate in the Internet behavior of dynamic multiple factor, or as a rebellious young people instinct and the attitude to subvert factors, or is it the edge of the young people on the social attribute independence, are reflected in the network to get to, become a network play with young people in the perspective of subculture of a perfect fit.Network plays, as a new thing, will inevitably with the traditional film and television play a collision occurs. To survive and development, the network plays use personalized image of youth as well as the network world cool charm or production, or to cater to the most popular fashion elements, in the process of creation aim at your target audience.At the same time, network drama do their best to develop digital network media properties, the fragmentation of image display and under the guidance of gaming about style, to cater to the young audio-visual preference, attract the attention of young people.Stitching and offer young people an alternative to satisfy, imbalance between dream and reality, the social hot spots and dynamic recording to comply with the network TV system mechanism, to bring to young people emotional resonance.All of these elements together, the network play is youth fashion culture expression vector.As a youth to self-expression and opinion transmission platform, network drama youth culture behavior present projected onto the screen of space and time in the heart of heaven and earth.Through the discourse construction of characteristic, network seeking young group identification, using decentralized impact break traditional film and television play of words in the hegemony of the screen, thus for young people to appeal their loud sound. And a large number of net citizens make use of the network more interactive features deeply involved in the production and propagation of network drama, network drama also take advantage of the depth of aesthetic call mechanism to attract young people to take part in.On this basis, the network communication effect of the play extension affect young people behave in real life, especially the consumption habits of this block, promote the development of image and network consumption network play.In the cultural behavior of space and time to present, the network become a perfect carrier of the youth subculture study.Deep network play a boom is power, there is a game of cultural charm. Network TV will young people’s inherent psychological and traditional culture, the mainstream culture and the game between foreign fusion in a picture of a story.Network play on the one hand, through the role of traditional culture, and interprets the traditional culture to reflect the traditional culture choice;On the other hand to show young people to accept foreign culture, in the form and content of the guide, to express the interaction of foreign culture and youth subculture confluence.In addition, the style of network drama resistance has given rise to innovative pioneer, become with discrepancy of another reference, it also makes the competition for space mainstream culture to a certain extent, have to admit the youth subculture.The characteristics and charm of youth subculture in the cultural psychology of social networks play game show incisively and vividly.Although network play with unstoppable momentum of rapid development, but after all was born time still short, itself has many defects and shortcomings.From the point of view of youth subculture, mainly audience positioning limit other viewers, water army, affect reputation and work content of the story of "vulgar" tendencies.This requires that we constantly on the alert against the disadvantages of the network plays in the process of creation and defects, and will show the quality of the network construction in the first place, thought that the development of network drama contribute more power.