Chinese Zodiac Elements In The Application Of Graphic Design

Chinese is common development since ancient times is a multi-ethnic country, and various nationalities in their history, created the unique traditional culture. The traditional culture has experienced a long history, the change of the years still come down in one continuous line has deep feelings, makes it difficult to let go of the traditional culture of Chinese. From another perspective, had a profound impact on China’s profound traditional culture of graphic artdesign. "Chinese elements", "China Wind" this design trend is more and more attention by the designers. In this era, to make Chinese continued to be active in the fierce competition in theinternational arena, not only a strong economy, also cannot do without the profound culturalbackground. Twelve animals as an important representative of traditional culture Chinesemany branches, with strong characteristics of traditional and high artistic value. It is with theprimitive ancestors emotion of animals are closely linked, in the early Han Dynasty, the twelve zodiac has formed a complete system, and as a decoration appears in a variety of handicrafts. Although the ancient documents and no cultural source of problem solving twelve animals, but with the changes of the inheritance of years so far, twelve zodiac has become an important symbol of Chinese traditional culture of the Chinese people and the common heritage ofChinese people around the world, occupies an important position in Chinese cultural history,and in the field of graphic design plays a role in it.This paper from the twelve animals in the analysis and study of the application of traditional culture in graphic design, first from the meaning and characteristics of different regions in thezodiac as a starting point for the analysis of the domestic and foreign different Zodiac culture,expounds the influence of Chinese culture on graphic design. Secondly, on the packaging design, cover design, advertising design classic case of the three aspects of the analysis,show the unique charm of the twelve zodiac in graphic design application. Then the application of graphic design in the future, the value assessment and the existing problemsare analyzed, and provides some solutions.