Research On The Creation Of The Twelve Chinese Zodiac Illustrations Based On New Media Communication

With the evolution of the times and the development of science and technology,the media of information dissemination is constantly updated,which also affects the diversification of illustration display.The illustration form based on new media communication integrates more digital technology,makes full use of the advantages of intelligent mobile terminal platform,and brings new experience to the audience.The purpose of this paper is to sum up the artistic expression and form of new media illustration through the research on its performance in mobile terminal,and apply it to the illustration creation of "twelve zodiac animals",trying to create digital art works that not only meet the aesthetic needs of contemporary people in the era of digital media,but also have traditional cultural implications.The unique perspective of this paper is to apply "social currency" theory and "flow theory" to the theme analysis and artistic expression of new media illustration works.The author first explores the types and characteristics of new media art and illustration art,and then summarizes the characteristics of illustration in new media communication,and uses the "social currency" theory to focus on the display types of new media illustration in the mobile terminal from the perspective of social media communication,and analyzes the themes of works that the audience is willing to share and spread.Secondly,the psychological concept of "flow theory" is analyzed and applied to the study of the interactive part of new media illustration to explore how to use the interaction of new media to attract audiences and guide the interaction between viewers and works.At thesame time,through a large number of excellent cases to summarize the expressiveness and forms of new media illustration.Finally,the author combines theory with practice to create a new media illustration of the Chinese zodiac.Through the analysis,creation,application practice and work summary of the twelve zodiac animals illustration,this paper discusses the creation method of digital illustration,and explores the path of combining new media illustration with Chinese traditional culture and promoting Chinese traditional culture.