A Study On The Artistic Expression Of Non Verbal Signs In H&H TV Advertising

With the development and application of modern television technology, the content of the performance of the non language symbol in television advertising art is greatly enriched. On the one hand, non language symbol gradually beyond the symbolic language of abstract concept description, the advertising content into a resort in the audience visual and auditory sensory visual image; on the other hand, sign language also gradually cannot meet the requirements of our emotional disclosure and demand, rather than symbolic language in the visible and audible "appearance" placed audience more emotional, and also to its unique way affect the audience.Based on these phenomena, this paper selects in television advertising art performance on non language symbol to display rich trend Shanghai H&H Marketing Consulting Co., Ltd. the creation, producer of the TV advertising works as the research sample, to the TV advertising works in non language symbol of the artistic expression of. Based on the essence of advertising, in the discussion on television advertising in the non language symbol concept is defined based on, H&H TV advertising works in non language symbol of art expression, function aspect to carry on the exploration and interpretation. In this paper, first, the connotation and extension of non language symbols are accurately defined, and on this basis, combined with the television art to further define the non language symbols. Secondly, the selection of H&H Television advertising art works in non language symbols of elements of expression analysis, and concluded that H&H TV advertising works in non language symbol of the specific performance and characteristics. Finally, the role of non linguistic signs in the Chinese television advertising on the performance of the art of television advertising.The main body of this thesis is to study of non language symbol is based, to H&H TV advertising case started as a clue, combined with specific cases of H&H TV advertising interpretation of TV advertising in non language symbol of artistic expression to, and enlightenment through H&H use strategies of non language symbols, and explore today’s non language symbol of the artistic creation of the TV ads, the performance of the reference value.