Discussion Of Organic Doctrine Designed Visual Language From Lifestyle Changes

This dissertation is trying to study modern organic doctrine design under such background of the life style changes while using the point of view of the visual language, analyst and inducted visual communication design develop process from multiple aspects of various factors, which leads to a new way of life in modern organic doctrine design participation significance, in the mean time, it explained the significance of attention to visual communication design dynamic effects to change lives through activities designed to produce quality material and the double impact of better quality and more authentic life.We can divide the development of visual communication design into three periods in accordance with a clue of lifestyle changes:The First Period:After the industrial revolution, the urban-centered way of lifestyle have formatted, consuming goods became people’s most fundamental life patterns of behavior in order to maintain their life, this behavior encouraged people to relay on industrial products heavily, advertisements, posters, packaging are enriched to attract consumers, this mode of supply and demand makes visual communication design develop rapidly, which led to the mass production of products, design activity in this model requires a machine with certain rules, standardization of production have opened the door of rationalism visual communication design.The Second Period:Substance abundance time.People have switch the state of the time of lack of material in the past to the large number of products have been produced, a period of live standard have been significantly increased, not just to satisfy hunger and eat, but a new form of consumption, that is not a matter of consumption, but consumption of symbolic significance in the consumer, consumerism advocate this "symbolic" value consumer goods. Depending on visual design and sales of consumer goods, but also become more strongly representative of consumption symbols, consumerism played a key role in generating visual communication design at this stage change. However, since the products are symbolic, consumerism has become the root of the boot conspicuous lifestyle, its drawback is caused by a tremendous waste of material resources, damage to the sustainable development. This period also encourages us to establish a rational way of life, in line with the view of green and natural consumption. It laid the groundwork for the later doctrine of organic doctrine lifestyle, and the visual communication design also played a full dynamic role to guide people toward healthy lifestyle direction, fully reflected the benign value of visual communication design in the modern society.The Third Period:Modern organic design doctrine. During this period, lifestyle moved towards being healthier, more humanism and more environmental, which gradually became a new trend. In the age that functionalism and consumerism was still thriving, the representatives of organic doctrine design undoubtedly brought a breeze of fashion and comfort, letting the public experience the humanistic Scandinavian. Organic design advocated humanistic feelings, discarding the cold and stiff geometric modeling. It not only focused on the productive tech, but also paid attention to products’ functionalities. Meanwhile, it did not ignore the impacts, which come from modality, on people practical experience and feelings. Organic Design, undoubtedly, was the embodiment of the Nordic culture of pursuing humanity. At the same time, as one of the advanced design of the typical Asian culture, Japanese design is also gradually enriched. Japanese designer was good at fusing the essence of Western functionalism and aesthetics of humanities from Japanese culture, which produced a kind of Japanese organic design merged with Japanese Zen thinking, blank aesthetics, Vacant Thought. Features as simple, natural, unassuming and quiet performed well in a large number of works of Japanese designers. Resulting from the respects of returning to original nature, the aesthetic nature of a product returned to audiences’ experience. Overall, the essence in both of the Nordic and Japanese design are the respect for nature bringing beauty, Using natural materials in products called for human intimacy, which could not achieved by a products made by cold industrial material and in the shape of mechanical modeling. After avoiding all sorts of cutesy designs, products were more vitality. We live in a fast-pace rhythm, allowing designers to dilute tension and add more peaceful modes is what modern designers should pursue.