Study On The Persuasion Of The Scholars In The Pre Qin Period

Lobbying scholars in the pre Qin period to use their talents and wisdom to engage in a variety of lobbying work, they spread their concept about country and they give advice in this way, they want to achieve the purpose of political participation. The lobbying is a specific activity in the pre Qin period, the phenomenon played an important role in the development process of Chinese society and the spread of culture. In addition, these scholars would use a lot of strategies and skills in persuasive communication, the strategies and skills have important impact on the success of persuasive communication, they enhance the credibility of what they say.Therefore, I will use literature analysis, content analysis and induction and deductive to analysis the persuasion of the pre-Qin period scholars. I want to find what can be used for reference in our society by analyzing the status, characteristics, persuasion medium, persuasion content, and persuasion skills of the lobbying scholars.This paper is divided for several parts, including introduction, concept definition and overview of the theory, the background of the pre Qin period lobbying scholars, the convince communication elements of lobbying scholars, the persuasive communication skills of scholars, and the effects of lobbying scholars in the pre Qin period.In introduction part, I generally summarized and introduced the topics of this thesis. I introduced the origin and significance of the topic, the research object of this thesis, the research methods of the topic and the research status of the thesis. I have an in-depth and comprehensive understanding by reading the existing research and establish the research perspective of this paperNext part, it mainly introduces the related concepts and theories of the topic in this thesis. First of all, I introduced the concept of the pre Qin scholars and I also defined the scope of the scholars of the pre Qin Dynasty. At the same time, this part also introduced the theory of persuasion and communication.In the pre Qin period, the social situation is complicated, the scholars who want to be an important role in the political life, lobbying is no doubt a good way to express and spread the idea of governing the country. Therefore, when I analysis the background of the pre Qin period, I mainly analysis the pre Qin Dynasty to the social and political environment and cultural environment and other aspects, by analyzing the social situation at that time to understand the background of the pre Qin Dynasty Scholars’ life, and then analyzes the reasons why the scholars were popular at that time.When I analysis elements of persuasion communication, mainly analysis identity, characteristics, persuasion media what they used, the content of persuasion and who they persuaded. The purpose is to know lobbying scholars in the pre Qin period comprehensively.In the analysis of the persuasion and communication skills of the scholars, this part mainly analyzes the strategies and rhetorical techniques used in the persuasion processIn the part of analyzing the impact on persuasive communication activities, I mainly analysis the influence of the social impact of the pre Qin lobbying scholars to persuade the communication activities and further analysis of the persuasion and communication activities of the lobbying scholars for reference to today’s society.Finally, in the conclusion part of the full text, I sum up the full text.