| Film industry belongs to the third industry, in recent years with the overall improvement of the national economic level and the people’s growing cultural needs and the film industry output value by 30% a year growth is rapid development. Becoming the world’s second largest film market in China, in 2014, the year the global movie box office of $37.5 billion, the Chinese market sales to reach 4.7 billion dollars, an increase of $1.6 billion from the 2013 global box office, the 1.6 billion growth of 75% from China. The Chinese market has become the global film market of the engine.Every year there are tens of billions of money has gone to the film and television industry in China, in fact in our country every year in the film can only half in most theaters. Took in 2014, the year production story 618 film, the film industry a total investment of about 7.2 billion yuan, including 308 in cinemas, many movies shot even after the permanent lock in the library. And only about 20% of the film in the movie can profit, 10% can recover the cost, about 70% will be a loss. In contrast, film production costs, less is more than millions of tens of millions, hundreds of millions of yuan investment big-budget movies also abound. Once the movie project losses, production companies lose everything carelessly will face the danger of bankruptcy. And film more than 1000% of the profit margin has been attracting a steady stream of capital flow into the sunrise industry.Domestic film recovery of funds in the form of distribution, also is our common copyright trading. The issue of the current domestic eighty percent depend on the released in theaters this channel. All movies from cinemas resources, has already made itself more difficult assurance of cinemas. In order to avoid the movie resources enormous waste, as well as film and television production company to find a way out in the film distribution. This paper studies the action film co., LTD. I work for, this is a Zhuo Fu reputation of film and television production company in Taiwan, "the home has fairy wife" by the ministry of culture named "Hong Kong and Taiwan on the top of the mainland influence program" in the 90 s. "Pink ladies" and the Chinese region the highest TV ratings television series, none has broken. Companies transition from 2009 film industry, making the spring auction 2010, and won the seventh grade, Taiwan movie box office of 2013 for $25 million movie project "lover run of pink ladies"(after the movie "pink ladies" for short) to get 5% of the row piece rate and index of less than 100000 baidu. More than 570 at the box office in mainland. Film "love run of pink ladies" as a case analysis of the various factors influencing the domestic film distribution and its reason. Including the film type and quality, the choice of actors and the senior squad, schedule, piece rate, on the first day/week and total box office, the producers and the issuer’s into, the influence of policy factors, publicity and word of mouth of fermentation, etc. With national conditions of our country, draw lessons from Hollywood film distribution way of thinking, to explore a new strategy of our country’s domestic film distribution.The domestic industry is booming, the future distribution channels is not only confined to the theaters, must set out suitable for Chinese characteristics television, network and terminal equipment the three-dimensional distribution of the new situation. |
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