A Study On New Rural Public Cultural Facilities Construction

Cultural facilities are the material carrier of cultural construction. In order to promote the construction of new rural public culture, the new rural public cultural facilities construction must be strengthened firstly. With the central government endeavors to extend radio and TV coverage to every village and household, establish cultural centers at the county and township levels, share cultural information and resource, project film, build rural library and outdoor body-building facilities these years, new rural public cultural facilities are established and increased rapidly. But with the problems in the policy of cultural facilities, such as the total amount is still few, low-level management, the gap between supply and demand, inefficiency and mechanism problems, we must increase investment, strengthen management, improve the frequency of using the policy of cultural facilities and extant the social donation to build the rural public culture service system and establish the balanced development of culture in both urban and rural areas.As an emerging strategic growth to revitalize the cultural industry, the characteristics of cultural facilities meet the needs of individual cultural needs in different populations, promote regional cultural soft power, and form regional culture and cultural heritage. Characteristic function of cultural policy and cultural facilities should be complementary and complementary, rather than layout similar and competing. Belonging to the generalized cultural industries category, characteristics of cultural facilities can not only nourish the soul of the masses, cultivate their sentiments, joy for their mental and physical, but also get a reasonable amount of profit at the same time, which emphasize the integration of economic and social benefits. Aiming at meeting the needs of the broad masses’ basic culture, the policy of cultural facilities belongs to the generalized culture category, which emphasis on public welfare. By taking various measures, such as government procurement, project subsidies, discount loan, we can expand the public service of the characteristics of cultural facilities to compensate for the inadequate policy of cultural facilities.Farmers are the subject of new rural construction of cultural facilities and the final consumer. Any type of public cultural facilities in rural areas can do nothing without farmers. Public cultural facilities in rural areas must be farmerlized. In the context of the times of social management innovation, we must fully respect farmers’ status, widely invite them to participate in the planning, investment, construction, management, operation and maintenance, and listen to their opinions to improve the efficiency of the supply and use of cultural facilities in rural areas. The cultural facilities that meet their tastes, knowledge and behavior can be true value for money, and effectively meet both the universality and diversity spirit of cultural consumption needs. In contrast, lying idle and waste will happen. We should reflect the measures of broad-brush on the policies of cultural facilities supplies, turn specific guidance to financial support, allow differentiation, adhere to the policy of cultural facilities supplies, ensure farmers’basic cultural rights, encourages the development of characteristics of cultural facilities, meet the farmers a higher cultural needs, improve farmers’ the cultural and scientific qualities and modern consciousness while helping them in achieving citizenship.