Graphic Originality In The Study Of The Core Value Of The Plane Design

The existence of the graphics is historically human communication, a kind of visual langua-ge of passing information, it is different from the form of spoken and written languagees.-Due to the progress of the society, the graphics through the process of human society, constantly changing people’s visual habit, become indispensable to human society value.From the second half of the 19 th century began to become an independent discipline, graphic design is a kind of unique language environment as a way of communication and performance, mainly includes the packaging design, book design, advertising design, poster design, brand image design, etc.In social development and daily life is playing a more and more important role gradually, graphic design has become an indispensable part of human life.Properties of graphic design is to successfully pass information to the spread of the con-venient and quick to audiences, and graphically creative their original properties and novel form, unique mode of transmission can fully strengthen and implement the functional of the graphic design, graphic originality innovation in graphic design to introduce "modern visualization" and "concept map reading age".Through this innovative forms and make full use of graphically creative ideas in graphic design.The visual identification, co-nnotative meaning, the meaning of visual communication, national features, business dev-elopment, marketing, human with the quality of the cognitive and practical art, etc., in the most concise, clear and distinct themes and artistic expression with a message transm-ission to the public, make it change human understanding of art image, improve human aesthetic consciousness and gradually change the dependence on text used to receive graphically creative way of conveying information.Provide different geographical, language under the background of people with more convenient way to communicat-e.Graphic originality is gradually deep into the world of information dissemination and communication center, driving the global visual form gradually become a new kind of visual era "mapread-ing age", and expand the platform for the communication of graphic design at home and abroad, to form China’s own plane design grade play an important role.This can prove that the graphics and graphic creative graphic design have played an important role in the core value.