Theory Of Green Ads Products

In the 21st century China’s rapid economic development, people living standard rise gradually, from the initial limited to maintain food and clothing, to the big fish big meat, in the late evolution to now for the pursuit of preserve one’s health, green, health, not prove to be the people’s yearning and pursuit of a higher quality of life, economic growth is greatly improve people’s material life, as the growth of the global consumption, the world environment is under unprecedented and fatigue in breach of the pressure.Many enterprises in order to reflect their social responsibilities, to adopt environmental demands in the advertisement, tell the consumer products in the process of production and consumption is friendly to environment. But because of the cost of the domestic industry competition is intense, product cost rise, green marketing ways of brand can be said to be negligible, after a huge mass of data, the survey found only two industry tend to be more green advertising, brand is cars and home appliances. Its green advertising tendency is not only to obtain consumer brand favorability, more is its close correlation with green products, such as the mass production of domestic automobile industry new energy cars, household changan, guangzhou, etc., such as home appliances products tend to have more obvious, especially recently listed"On the premise of further study of green advertising, first of all for what is the definition of green advertising design? we can find that, their common core connotation is actually all around a bit, broadly defined as:the significance of green advertising is essentially a aimed at improving the relationship between human activities and biophysical environment of advertising communication process. Its propagation can cover all for-profit and nonprofit communicators and audienceSo I am bold vision, whether can be understood as green advertising design can be industrialization, from the green material pick choose several or dozens of different materials, formed the basis of green advertising design, brand image, design elements, the formation of communicator and audience of the implicit link, complete brand favorability and viscosity. Then pick choose the raw materials, how to blend in brand image and design elements, how to locate precisely the audience after the good brand effect? How to combine product design, how to make green advertising design form the transition? Is the core content of this thesis research.