Transformation And Simplification: Research On The Design Of New Brand Image Of Green

In the 21 st century,competition int ensified greatly enr iched various products,products appear high ly homogeneous trend,brand strategy as a magic weapon for winning the competition to become the consensus of many enterprises worldwide。Brand strategy will focus on creating a brand image is well known that not only is the performance brand image and one sign of a comprehensive regional and nation al competitiveness,while brand image also carries the potential of national cultural propaganda and communication tasks。Therefore,from both theoretical and practical aspects of the two-pronged study is the trend。 In addition, as the global environment crisis is that the people with the corresponding reflection of their own development and for environmental protection urgent voice rising with env ironmental, green design emerged. On a global scale, the green design concept and brand design combine to take a way to adapt the requirements of the era of green brand image design has become an inevitab le demand of the times。This article on how to make the brand new design ideas onto the green issue, by reading the relevant historical documents on actual case studies and investigations,to be summarized in the following three aspects:One is to change,to note here is the transformation the subject should be included together transform businesses, consumers and designers of the three, is to ask the companies to change the traditional sing le market ing focus on creating brand strategy, attention to creating a culture of the nation’s green brand image, to look to create a brand image with the development of vision。Consumers should change the traditional concept of enjoyment and consumerism, promote green frugal consumer attitudes to support national brands。Designers should also improve the brand image des ign of subjective consciousness,to businesses and consumers to recommend green design ideas, to do more research on green design;The second is simply the province,contains a double mean ing here that "Jane" and "prov ince", "Jane" is to reflect the simple and concise ideas in brand design,oppose extravagance and waste and excessive packaging and other phenomena, "province" is save the brand image design of timber,full use of materials science and thus achieve the purpose of environmental protection; the third is the integrat ion and transformation of the province’s work together to create a simple green brand image des ign。This paper argues that a good brand image design it or not is not only about the brand’s identity, but also embody and reflect a country’s overall social aesthetic tastes,consumer goods and the level of morality。 Brand image design, in addit ion to shoulder for enterprises to establish a good image to build brand recognition,but should give it a corresponding social responsibilit ies and obligat ions, so that the brand has a democratic colors, the brand has personified。...