Research On Brand Marketing Song Dynasty.DongJing Dreaming About Diversity"

Premiered in 2008 large real performance "Song Dynasty. DongJing Dreaming About Diversity", is located in Kaifeng City, Henan Province, on the Qingming River Park, is China’s first to the culture of the Northern Song Dynasty for creation background of Royal large water real performance, the play up to 70 minutes, by more than 700 actors participating, use of modern sound photoelectric technology, to create a a of the Northern Song Dynasty heyday of the impression picture. Show launched meet the demand from the big cultural province to a powerful cultural province in Henan, to change the pattern of cultural industries in Henan Province has a pivotal role.Now performing in real large-scale operations, brand has become the core competitiveness, brand positioning, marketing and communication is of great significance for the development of the brand, this paper to large real "Song Dynasty DongJing Dreaming About Diversity" as the research content, from the perspective of brand marketing of use of brand marketing, management content, from the "Song Dynasty. DongJing Dreaming About Diversity "brand creation, brand marketing of brand positioning, brand connotation, brand marketing analysis were discussed in detail, on large real performance of brand marketing and value.