Research On Cultural Communication Of Song Dynasty·Dongjing Dreaming About Diversity

Henan is the birthplace of Chinese civilization, it has a history of several thousand years, and also has the rich historical and cultural resources: Xia and Shang ancient capital Zhengzhou, ten dynasties Luoyang, seven dynasties Kaifeng……Kaifeng which is located in the coast of the Yellow River has became the focus of people because of its ancient culture. "Song Dynasty·DongJing Dreaming About Diversity is a large out-door scene show on water launched by Henan Province, it is aiming at spreading Chinese culture and zhongyuan culture characteristics. Wang Quanshu the Committee Chairman of Henan province give the Song Dynasty·Dong Jing Dreaming About Diversity a comment with three "dynamite", namely: lofty purposive dynamite, artistic grade dynamite and leading role dynamite. The way of cultural tourism is not only opened evening cultural tourism consumption market in Kaifeng, fulfil the demanding of the tourists who want traveling in Kaifeng at night, but also made the whole province has a great guidance, drive and demonstration effect and make everyone to explore the new historical starting point in the development of cultural industries in an effective way. At the same time, it will also make the culture of Henan go further and further.The large out-door scene show Song Dynasty·Dong Jing Dreaming About Diversity is the reality needs of Henan which is on the way of becoming a cultural strong province, it is the realistic need of Kaifeng culture, it is the outspreading and influencing on the impressed series subject-live performance, meanwhile, it is also learning and using from the series of theme park performance. Song Dynasty·Dong Jing Dreaming About Diversity is confirmed the communication theory of the agenda-setting, situational structure, "use and fulfillment" etc. The most important is that the concept of the large out-door scene show satisfied the audience who are demanding the higher levels of the cultural, and also made them affected by the charming combination of the Song culture and modern multimedia.In the development process of Song Dynasty·Dong Jing Dreaming About Diversity, the potential tourism group which is demanding high physical basis and higher cultural needs has became the main audience group. However, in the communication of the performance, there are several problems such as onefold process of propaganda, lack of decorous culture interpretation, the space of brand extension is still need to expand etc. All of these problems hindered the development of this performance. Therefore, the new methods of fully integrated propagation consciousness and means, strengthen innovation consciousness and so on may worth the creator of Song Dynasty·Dong Jing Dreaming About Diversity in-depth thinking.