The Improving Strategies Research Of Ping-He Pomelo Industry In The View Of Agricultural Culture

At present, as an important indicator to measure the core competitiveness of the economic development, culture plays an increasingly prominent role in enhancing the international influence of China. The government of China has paid more and more attention to the development of culture construction. Agricultural culture, as an important part of China’s excellent traditional culture, is also an important driving force for the construction of a socialist cultural power, In 2015, the central government put forward specific requirements and suggestions on the excavation and utilization of rural cultural resources in agriculture. And the publishment of relevant preferential policies and measures vigorously support the development of agricultural culture industry. It is obvious that the development of the agricultural culture has attracted much attention. In addition, Fujian makes full use of advantages of Taiwan, which greatly contributes to its economic growth and development, the people’s living standard has been greatly improved also. As a result, people’s consumption concept is gradually transferred from material to spiritual, which also greatly promotes the development of agricultural culture in Fujian. The agricultural culture provides a new opportunity for Ping-He pomelo industrialization development. With the agricultural culture becoming a hot research topic, domestic scholars began to study the agricultural industry upgrade based on the perspective of agricultural culture. But there are few studies on this area, especially for Ping-He pomelo industry. The writer based on the perspective of agricultural culture, county economy as a unit, through the investigation of the status quo of pomelo industrial development and Agricultural Cultural Resources, using mathematical evaluation method to evaluate the resources. Finally, issues were derived.At first,This article starts from the connotation of agricultural culture, on the basis of reading related literature. Combine the theory of multi functional agriculture. the transformation of agricultural theory, the theory of agricultural tourism development and the theory of cultural industrialization with the concrete practice of industrialization development of Ping-He pomelo, taking shape the overall frame of the thesis; Second, through literature review and field survey method to investigate and pomelo industry development status, that pomelo industry develops well, but pomelo agricultural culture has not been attention from government and enterprises; Third, using literature method collect a large number of second hand information for Ping-He pomelo agricultural culture, through the field survey to collect first-hand information, Supplement and verify the secondary information, Through the analysis, it is concluded that the Ping-He Pomelo culture resources are rich. Fourth, using AHP analytic hierarchy process integrated system and building the evaluation index system of Agricultural Cultural Resources for Ping-He pomelo, and the corresponding index weight value is obtained. Arrangement and induction of Ping-He pomelo Agricultural Cultural Resources, data are collected through questionnaire survey and sorted out, using fuzzy evaluation system and by utilizing the weighted averages for quantitative analysis, and sort according to the final score, the cultural resources are divided into five grades; Last, combined with the actual Ping-He local situation, Puts forward six countermeasures and suggestions to enhance the Ping-He pomelo industry:Change the development of thinking, Adjust development strategy; Digging cultural resources, Display the cultural superiority; Rational utilization of resources,Clear the development of key; Developing leisure agriculture, Develop creative products; Strengthen talent development, To establish the guarantee mechanism and Insist on market development, Innovation driven industry.